Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Monday 28 November 2016 1:22 pm

The UK is a massive digital loser in business, apparently

By: Lynsey Barber

Add as a preferred source on Google

Just one per cent of businesses in the UK are considered "digital winners", with the majority failing to embrace its transformational effects.

The UK lags behind the rest of the world and is considerably less digital than several of its European counterparts, according to a new study of more than 4,000 executives and employees in more than 21 companies around the world by SAP and Oxford Economics.

Around 16 per cent of businesses globally have the characteristics of so-called digital winners – that is, developing millennial executives, diversity and inclusion, as well as using digital technology to make better decisions among other attributes.

Read more: The UK's the fifth most entrepreneurial country in the world

But in the UK, just a tiny minority are considered as such, compared to 41 per cent in Germany, 22 per cent in Spain and 15 per cent in France, while even in Russia, three per cent of firms are classed as digital winners.

These businesses are more likely to report strong revenue and profit, be better at hiring talent and keeping employees happy, as well as having better succession planning.

“The digitalisation of our world has brought about massive changes to the workforce and workplace, and businesses need to rapidly transform to keep up,” said SAP Success Factors president Mike Ettling.

“Our Leaders 2020 study revealed that many executives, both in Europe and other regions of the world, are not yet prepared to successfully lead in the digital age."

The only area where the UK came ahead of the average and other countries in Europe was for engaging and developing employees. However, when it comes to empowering a new generation, just five per cent of UK businesses had millennials at executive level.

Read more: The "forgotten middle" is essential to Britain's digital workforce

“The disconnect with millennial executives is a critical warning signal to senior leaders, and one that puts other concerns raised by the study in focus. The future is knocking at your front door, and you ignore it at your own peril," said Oxford Economics deputy director of thought leadership Edward Cone.

Ettling added: "There’s a substantial opportunity for leaders across Europe and beyond to embrace the notion of becoming more digitally minded and digitally connected. As leaders, we must create an environment where people thrive by enabling them to make data-driven decisions quickly, reducing complexity and bureaucracy, and embracing diversity and inclusion.

 "Digital is not just about adopting technology — it’s about creating a culture of innovation, where exponential outcomes are not just possible but demanded.”

It comes as a new ranking of entrepreneurial countries put the UK at number five. However, the research identified that the culture of entrepreneurship was failing to spread to wider society.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money
  • News

Categories

  • Personal Development
  • Tech

Trending Articles

  • Burnham told to launch £100bn tax reform package

  • Billionaire Easyjet founder in line for £800m payday from takeover

  • Construction sector cuts jobs again as house building slumps

  • Harry Styles at Wembley Stadium review: running through the grief

  • Tickets for England World Cup quarter vs Norway on sale for $8m

More from City PM

  • ITV says ‘no guarantees’ on jobs after £1.6bn Sky deal

    Media
    Studios revenue rose three per cent to £893m, driven by an 11 per cent jump in external sales to streaming platforms.
  • Instead of picking winners, Peter Kyle should get out of their way

    Opinion
    Peter Kyle speaking at a podium during a press conference, addressing current issues and developments
  • ARIS Announced as Exclusive Process Intelligence Launch Partner for AWS European Sovereign Cloud

    Business Wire
  • New Research Shows Prioritisation of Digital Twins and AI Initiatives to Accelerate Predictive Insights and Infrastructure Resilience

    Business Wire
  • British businesses celebrated at The King’s Awards for Enterprise

    Partner
    Kings Awards masthead featuring prominent news highlights and insights on business excellence and leadership recognition.
  • National Lottery operator sees ‘inflection point’ despite drop in revenue

    Tech
    The National Lottery, once a staple of Saturday night television, is hoping to rejuvenate its ageing demographic with plans to draw in a younger crowd.
  • UK firms ‘bracing for change’ as Trump revives tariff threat over Big Tech tax

    Tech
    Donald Trump addressing media at a press event, wearing a suit and tie, with reporters and cameras in the background.
  • Midnight Labs Announces Investment from Sony Innovation Fund to Lead AI-Powered IP Enforcement and Content Protection

    Business Wire

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy