Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Saturday 22 October 2016 1:13 pm

The FA to receive huge $1bn boost after negotiating bumper new TV deal for the FA Cup

By: Joe Hall

Add as a preferred source on Google

The Football Association has secured a $1bn (£820m) boost to their coffers after agreeing a lucrative six-year TV rights deal for the FA Cup.

An announcement will be made next week revealing the sale of international TV rights to sports marketing agencies Pitch International and IMG from the 2018/19 season.

Pitch International have negotiated a $300m deal for EMEA rights while IMG have agreed to pay $700m for the rest of the world, according to The Telegraph.

Read more: How much is winning the FA Cup worth in prize money?

Pitch, who have enjoyed a long-running relationship with the FA as archive manager, are renewing a four-year rights deal first signed in 2012.

The new bumper deal, negotiated in dollars due to the post-Brexit weakening of the pound, represents a significant financial relief for the FA who posted a £12.1m loss last year.

TV rights represent the FA's single biggest source of revenue, generating £124m last year. Wembley Stadium stood at £83m while sponsorship and licensing made the association just £58m.

Read more: The FA admits fixture scheduling needs major rethink after Uefa gives go-ahead to Arsenal v Hull replay

That figure will make a significant jump in 2018, with the FA also having negotiated a new domestic deal with the BBC and BT Sport worth £200m and £50m a year from Uefa's contract with ITV for England games.

In total, the FA should pocket in excess of £250m a year from its TV rights package.

That's still some way off the £2.7bn treasure trove enjoyed by the Premier League juggernaut, but should enable the FA to boost prize money payments which is currently set at just £3.4m for the winner.

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Related Topics

  • Football

Trending Articles

  • Exclusive: Big Four giant KPMG to cut more jobs

  • Music tycoon Simon Cowell sued by prominent City lawyer

  • The former African gold miner taking on the billionaire Issa brothers

  • Tesco ‘in talks’ to exit eastern Europe

  • Easyjet agrees to £5.7bn Apollo takeover

More from City PM

  • 2026 World Cup: How England went from misery to magnet for blue chip brands

    Sport Business
    Business professionals discussing strategy in a modern office with charts and graphs on a digital display in the background
  • Government is set to deal major blow to Big Tech’s moves into sports rights

    Sport Business
    Without the article title or content provided, Im unable to generate a specific alt text for the image. Please provide mor...
  • German FA HQ raided by police in bribery probe days after shock World Cup exit

    Sport Business
    Getty Images logo on a digital screen with a blurred background, representing stock photography and visual media services.
  • Wimbledon to stay on BBC as grand slam bucks paywall trend

    Sport Business
    Business professionals networking at a corporate event with modern office backdrop, engaging in discussion and exchanging ...
  • An England World Cup isn’t just football – it is money, politics and a nation’s bad habits

    Sport Business
    Business professionals in a meeting discussing strategic planning and market trends in a modern office setting.
  • England, Kansas City and Taylor Swift: Why FA chose midwest as World Cup base

    Sport Business
    Business professionals in a modern office discussing strategies around a conference table with digital charts and laptops ...
  • Trump and Infantino: The venomous relationship between sport and politics

    Sport Business
    GettyImages 2250174638 likely features a relevant business scene or newsworthy event, fitting for a general news article c...
  • World Cup: How brands will activate as the knockouts begin

    Sport Business
    Morocco v Haiti: Group C - FIFA World Cup 2026

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook