Shock, horror, Bovril: Here’s how Twitter has reacted to Marmitegate

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A nation is in shock after Tesco said it is locked in a battle with Unilever over a potential 10 per cent price hike.

As it stands, Tesco has admitted it may start to run out of Unilever's brands, which include Dove and Persil. And experts have warned this may not be the last threatened shortage of household staples in the wake of the Brexit vote.

But consumers are only worried about one thing: Marmite. Such is the collective angst about Marmite supplies running out, Twitterers have used the hashtag #Marmitegate to tweet their worries. 

Here are some of the most tragic tweets.

Read more: Someone is selling a jar of Marmite on ebay for £100,000

Some tweeted their despair

​https://twitter.com/littlemissalien/status/786490740692090880

And there was a certain amount of panic

https://twitter.com/tallgeekychap/status/786479872159850496

Some gloated

https://twitter.com/PhilipW73/status/786451147733233664

For some, this was simply about survival

https://twitter.com/MrMiNiKi/status/786449878364852224

​https://twitter.com/georger52743956/status/786448901934952448

Others drew convenient comparisons

https://twitter.com/FetchezLaVache_/status/786313060713652224

Some looked for opportunity in the midst of chaos

https://twitter.com/dominicpatters/status/786312126033899520

… and some just went full Dad Joke

https://twitter.com/sciencebase/status/786469480859697152