Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Friday 23 September 2016 7:12 am

Mike Ashley appointed Sports Direct CEO as Dave Forsey quits with immediate effect

By: Jake Cordell

Add as a preferred source on Google

Mike Ashley has taken over as chief executive of Sports Direct after Dave Forsey quit his role at the top of the scandal-hit company yesterday.

Shares in the company were up 4.5 per cent mid-morning.

Ashley will take over the role with immediate effect, with Forsey set to sever all ties with the company after a short handover period.

Announcing the news this morning, Forsey said: "I have given my entire working life to the company and in return the company has given me amazing opportunities and experiences. I wish everyone at Sports Direct well in the future."

Read more: Here's everything that's happened at Sports Direct over the past year

 

Mike Ashley added: "I feel like I have lost my right arm, but I do hope to have the opportunity to work with Dave again in the future."

The company has barely been out of the headlines this year following an investigation at the end of 2015 into violations of employment law at the firm's Shirebrook factory.

MPs subsequently described working conditions in the Sports Direct warehouse as similar to that of a "Victorian workhouse".

Ashley has pledged to clean up the company and recently held an open day at the factory for investors and journalists.

Read more: Who's who at Sports Direct

He has appointed an independent company to oversee a review of working practices, after initially handing the role to Sports Direct's own law firm, raising questions about how committed Ashley was to the reform process.

That event, however, was also overshadowed by the ongoing Ashley saga, as the Sports Direct founder unveiled a wad of £50 notes as he went through security, telling cameras: "I've been to the casino". 

Earlier this week he also admitted that he had no idea what was going on in parts of his company.

The company's share price has collapsed from nearly 800p to 285p over the past year, with Ashley, as majority shareholder, seeing his paper fortune shrink as a result.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Nothing fails to file accounts months after dissolution threat

  • I’ve taken the best train trips in the world. Here are my 5 favourites

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

  • PwC joins the Canary Wharf crowd in major property shake-up

More from City PM

  • Mike Ashley’s Frasers makes £166m play for shoe firm Accent

    Retail
    Mike Ashley has been working with Hornby since March.
  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • The ROI of an MBA: Why mid-career professionals are choosing the Executive MBA in 2026

    Partner
    Bayes Business School building in CityAM news article header with modern architecture and bustling city backdrop
  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    Business
    Unfortunately, Im unable to provide the alt text as there is no information given about the content or context of the arti...
  • Frasers bid for Hugo Boss ‘more compelling’ amid turnaround

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • JD Sports becomes latest blue-chip to trade on New York market

    Retail
    The stock price of FTSE 100 retailer JD Sports has dropped a third in the last year
  • Vino by the waves: The best British seaside hotels for wine

    Life&Style
    Libby Brodie enjoying wine at a seaside hotel, capturing the essence of luxury and relaxation by the ocean.
  • Yieldmo Expands YMax.ai, Bringing Greater Control, Transparency, and Predictive Intelligence to Open Web Advertising

    Business Wire

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy