Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Friday 23 September 2016 4:21 am

With two of the worst candidates around, expect reality TV rather than a clash of ideas

By: Kate Andrews

Add as a preferred source on Google

This election may be Hillary Clinton’s to lose, but ever-increasingly it is looking like Donald Trump’s to win. Going into the first debate next Monday, Clinton is still the favourite in the polls.

The majority of top pollsters have her hovering over Trump by a few percentage points, and the electoral map still swings in her favour. Indeed, in the next seven weeks Trump would have to pull off big upsets in states like Pennsylvania or New Hampshire, which, at the moment, seem comfortably seated in “blue” territory.

To swing these areas to the Republicans would be an uphill battle all the way. But Trump has shown he can do more than walk up hills. He can climb up mountains – usually mountains of his own making.

Just six weeks ago prominent pundits were declaring that Trump had blown his chances – permanently. The lacklustre Republican convention had people wondering if he had a presidential bone in his body; and then his comments attacking the family of captain Humayan Khan, a Muslim-American soldier who lost his life fighting in the Iraq war, reaffirmed to everyone that what Trump lacks in professionalism he will compensate for with deeply offensive behaviour.

But somehow, in some way, Trump is competitive again. More than just competitive – he is transformational, turning key swing states from leaning blue to leaning red, including Ohio and Florida.

No doubt Clinton’s health scandal has played a large role in Trump’s comeback. A Gallup survey published on Monday found that the four top words used to respond to the question “What have you read, seen or heard about Hillary Clinton and Donald Trump in the past several days?” were most recently “health”, “pneumonia”, “sick”, and “issue”.

And the bad news doesn’t stop there for Clinton. Between 11 July and 11 September, the top assocation was “email” – with a one-week exception during the Democratic convention. Others included “lie” and “foundation” on repeat.

In comparison, the general public is picking up on what Trump says, not what others say about him. Top words linked to Trump included “Mexico”, “immigration”, “speech”, and “president”. Not all of those topics may have positive connotations, but it is a deeply important distinction nonetheless.

And just as the race is tightening, the first presidential debate strikes, which could very well shape and change the trajectory of the race. Both Clinton and Trump are likely to play to a populist agenda, promising greater spending, bigger government, and trying to paint themselves as the solution to America’s problems. But it will be their demeanour, their humanity, and their ability to relate to viewers at home that will determine which of them wins the debate. In all likelihood, both with struggle.

My suspicion is that viewership will be off the scale – both in the US and abroad. Of course, no one will be turning on their televisions to watch a clash of ideas; they’ll be tuning in to watch the ultimate reality TV showdown.

That’s what happens when the parties pick the two worst candidates around. The upcoming debates may turn out to be a sorry state of affairs from every political or societal perspective you can think of. But oh boy, they will be entertaining.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News
  • Opinion

Categories

  • Business
  • Opinion
  • Politics

Trending Articles

  • I’ve taken the best train trips in the world. Here are my 5 favourites

  • Nothing fails to file accounts months after dissolution threat

  • Nottingham Forest owner Marinakis announces £210m stadium plans

  • Harry Styles at Wembley Stadium review: running through the grief

  • Burnham tax plans spark investor rush to bank capital gains

More from City PM

  • As it happened: Stocks mixed as Trump warns takes ‘two to tango’ on Iran peace

    Markets
    Donald Trump at Pennsylvania CPA event, addressing financial policies to an audience of accounting professionals
  • Peace deal will be finalised Sunday, Trump says but Tehran casts doubt

    Politics
    Donald Trump at Pennsylvania CPA event, addressing financial policies to an audience of accounting professionals
  • Trump blocked from sacking Fed official in landmark Supreme Court ruling

    Politics
  • As it happened: Stocks shrug off stalling Iran peace talks; OBR warns Reeves

    Markets
    Breaking news event with gathered crowd and journalists capturing the moment in a bustling city location
  • Making Miliband chancellor would be a ‘mistake’, Trump officials warn

    Politics
    Donald Trump speaking at April event, wearing a suit and tie, with an expressive gesture and a serious facial expression
  • Oil prices rise as Trump warns of ‘very hard’ strikes against Iran

    Politics
    Donald Trump latest picture
  • Place your bets: Will Starmer stay in No 10 longer than England stay in the World Cup?

    Football
    Keir Starmer World Cup
  • UK in line for fresh US tariff hit as Trump proposes ‘forced labour’ levy

    Economics
    Breaking news conference podium with microphone, focused on speakers notes and event backdrop, set for journalist updates

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy