Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Wednesday 14 September 2016 9:58 am

It turns out the location of craft breweries can predict London’s next house price hotspot

By: Emma Haslett

Add as a preferred source on Google

Craft beer may be a hipster phenomenon, but it's worth paying attention to – if only for the fact it may be able to predict where the capital's next area of house price growth may be.

A study by EasyProperty has found prices in the areas around London's 50 "boutique" breweries have bucked the post-Brexit trend and increased up to 105 per cent in the past five years.

Read more: Has craft beer lost its flavour to globalisation?

Prices in trendy Walthamstow, which counts Left Bank and Wild Card among its local breweries, have increased 105 per cent to an average of £478,636.

In Lea Valley, home to the East London Brewing Company and Signature Brews, prices have risen 94 per cent to £456,046.

EasyProperty chief executive Rob Ellice suggested areas where breweries have popped up are "primed" for gentrification. 

"These neighbourhoods are generally within Zones 3 and 4 with a few on the outskirts of Zone 2. The breweries are within light industrial areas or disused railway arches where land is relatively cheap," he said.

"The biggest threat these breweries face is indeed from house builders who are searching for available sites with affordable land values – such has been the case with the Rams/Youngs Factory in Wandsworth."

“However, it’s the Generation Z who are attracted to these neighbourhoods not only because of the affordable price tags in the area, but because they offer the cachet of a bohemian, emerging community that provides genuinely local trade – from beers to coffee shops, independent retail outlets and restaurants.

"They allow the new inhabitants to give the neighbourhood its own identity, which in itself becomes its own selling point.”

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property
  • Retail

Trending Articles

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

  • The former African gold miner taking on the billionaire Issa brothers

  • Barclays and Lloyds back calls to digitalise UK markets and unlock £33bn boost

  • Wimbledon: HMRC set to slap Sinner and Noskova with £1.6m tax bill

  • Music tycoon Simon Cowell sued by prominent City lawyer

More from City PM

  • Raise your glasses to City Beerfest in Square Mile’s Yard of ale

    Partner
    City Beerfest attendees enjoying a sunny day in London with iconic skyline views, organized by Canada Corporation.
  • James Watt: I want to buy back Brewdog

    Retail
    Brewdog CEO James Watt
  • The Bath House banya: Contrast therapy in Belgravia

    Life&Style
    Historic bath house exterior with ornate architecture, showcasing vintage design elements and a serene garden setting.
  • Brewdog chief executive quits after only one year

    Business
    This is not the first time Brewdog has found itself on the wrong side of an ASA ruling (Photo by Jeff J Mitchell/Getty Images)
  • Wimbledon property market drops ball ahead of Grand Slam

    Property
    Wimbledon tennis court with players in action, surrounded by a cheering crowd under clear blue skies
  • Young’s pubs score World Cup trading boost

    Hospitality
    Youngs pub bustling with patrons enjoying drinks, cozy interior, and lively atmosphere in a popular neighborhood setting
  • ‘Not all sunlit uplands’: Pub bosses weigh in on whether Brexit leaves a bitter taste

    Hospitality
    Tim Martin speaking at a business conference, standing at a podium, discussing economic trends and strategies for growth
  • Cole Palmer: Chelsea footballer launches range of ‘premium craft ice’ for £2 a bag

    Sport Business
    Getty Images logo prominently displayed against a blurred background representing stock photography and visual media services

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook