Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Friday 27 May 2016 10:13 am

It’ll take young Londoners more than a decade to save for one of David Cameron’s starter homes

By: Emma Haslett

Add as a preferred source on Google

The government's new starter homes initiative has come in for a lot of flack – but this may be its most damning criticism yet.

Yep: new figures by property services giant JLL show if the average young couple in the capital started saving now, they wouldn't get their hands on a starter home until 2028. That's more than a decade.

Earlier this year the government unveiled its starter homes initiative, which aims to build 200,000 new homes for first-time buyers over the next five years. The homes will be sold at a discount of at least 20 per cent to market value, the government said. 

Read more: Why starter homes won't help London's first-time buyers

So far, so good. But most of the criticism has been over the government's definition of the term "starter home" – it reckons it's anything under £250,000 in most of the UK  – but anything under £450,000 in London. As housing charity Shelter pointed out, you'll need a salary of £76,957 to afford that. Even the House of Lords wasn't impressed by the plans. 

Today's figures by JLL appear to support that argument: it said couples in their 20s earning the average London salary of £28,130 with no savings will take 12 years to accrue a sufficient deposit for a mortgage (or four years outside London).

Even those among the top 25 per cent of earners, with salaries of £35,784, will need six years to save for a starter home, or three years outside the capital. 

Read more: Why Help to Buy and its ilk won't boost housebuilding

“The implementation of the starter home policy will go some way to addressing the ever growing disparity between house price and wage growth," said Philip Wedge-Bernal, residential research analyst at JLL.

"This policy provides some short term stability, in the form of a capped upper limit, for prospective purchasers in a world of ever-moving goalposts.”

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property

Trending Articles

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

  • Wimbledon: HMRC set to slap Sinner and Noskova with £1.6m tax bill

  • Rachel Reeves to unveil next steps for ring-fencing reform at Mansion House

  • The former African gold miner taking on the billionaire Issa brothers

  • Barclays and Lloyds back calls to digitalise UK markets and unlock £33bn boost

More from City PM

  • Housebuilding giants hit with £4.5bn lawsuit for allegedly overcharging buyers

    Property
    Luxurious London skyline showcasing prime real estate with modern skyscrapers under a clear blue sky
  • Berkeley warns of London housing slowdown in call for ‘political leadership’ from Burnham

    Property
    Berkeley city skyline at sunset with iconic university buildings and scenic views, highlighting the vibrant urban landscape
  • Right to Buy has been a huge success, of course the left hates it

    Opinion
    Modern apartment buildings representing social housing initiatives in urban development, highlighting sustainable architec...
  • No ‘capacity’ for Ed Miliband’s warm homes plan, says British bank boss

    Property
    Breaking news coverage in a general news article, highlighting current events and important developments
  • Barratt Redrow urges Burnham to slash tax to boost housebuilders

    Property
    The merger between housebuilders Barratt and rival Redrow completed at the beginning of this month
  • ‘Great shame’: Berkeley challenges blocked Peckham development

    Property
    Aylesham Centre exterior view showcasing bustling shopping activity in the heart of the local community
  • Londoners should back Andy Burnham’s property tax reforms – not fear them

    Opinion
    Luxurious mansions surrounded by manicured gardens in an upscale residential neighborhood, highlighting opulent housing tr...
  • London doesn’t need more social housing, it needs more housing full stop

    Opinion
    Luxurious mansions surrounded by manicured gardens in an upscale residential neighborhood, highlighting opulent housing tr...

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook