Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Tuesday 23 February 2016 11:00 am

Former Manchester United man signs huge Adidas sponsorship deal worth £31m over 10 years

By: Joe Hall

Add as a preferred source on Google

Former Manchester United midfielder Paul Pogba is set to sign a 10-year sponsorship deal with Adidas worth an eye-watering £31m, after spending years resisting being tied down to a particular sportswear brand.

The Juventus star has so far not been affiliated to any one brand and has been happy to sport an assortment of different boots throughout the season from both Nike and Adidas. 

Read more: Even at £750m, Adidas' United kit deal is a bargain

But it appears to be Adidas, who also manufacture Juventus' kit, who have finally won Pogba over with a bumper sponsorship contract.

According to La Gazzetta dello Sport, the German sportswear manufacturer want to make 22-year-old Pogba – whose stylish haircuts and dabbing celebrations are shared almost as widely as his goals on social media – the face of the ACE 16+ Purecontrol range of boots.

Pogba's £3.1m a year deal is dwarfed by the riches lavished upon Cristiano Ronaldo and Lionel Messi by Nike and Adidas respectively.

Real Madrid's Ronaldo earns a staggering £14.1m from a Nike endorsement while his Barcelona rival Messi is paid £13.6m a year by Adidas.

Yet Neymar, paid roughly £9.5m a year by Nike, is the only other footballer who will make more than Pogba.

The France international is believed to be one of the most sought after young players in Europe, with Bayern Munich and Manchester City both linked with attempts to prise him away from Italian champions Juventus.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Related Topics

  • Football

Trending Articles

  • Exclusive: Big Four giant KPMG to cut more jobs

  • Music tycoon Simon Cowell sued by prominent City lawyer

  • Tesco ‘in talks’ to exit eastern Europe

  • The former African gold miner taking on the billionaire Issa brothers

  • Easyjet agrees to £5.7bn Apollo takeover

More from City PM

  • Real Madrid underline financial power by signing new €1bn kit deal with Adidas

    Sport Business
    GettyImages 2277999022 capturing a significant event or scene related to the news articles focus on general topics.
  • Adidas, Calvin Klein and Uniqlo ads banned for greenwashing

    Retail
    Adidas logo displayed prominently on a sleek storefront, representing the brands iconic presence in the sportswear industry.
  • Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights

    Sport Business
    Getty Images logo displayed on a modern digital screen, representing stock photo services in a business news context
  • Fifa boss Infantino pips PSG chief Al-Khelaifi in City PM Football Power List

    Sport Business
    High-rise cityscape view with modern skyscrapers under a clear blue sky, reflecting urban growth and architectural develop...
  • Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

    Sport Business
    A screenshot capturing a significant moment from a news broadcast on June 11, 2026, at 12:17 PM, highlighting key details.
  • City PM Football Power List 2026: Who really runs the world’s most popular sport?

    Sport Business
    Prominent figures featured on the Powerlist, highlighting influential leaders in business and innovation for 2023
  • Liverpool have the most valuable front-of-shirt deal in the Premier League

    Sport Business
    Getty Images logo on a modern office building facade, symbolizing global media influence and corporate presence
  • Can football conquer the US? Why culture is key this World Cup

    Sport Business
    GettyImages 2281127577 featuring a significant news event or business setting, capturing key moments and interactions

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook