Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 19 March 2015 3:48 am

Next share price falls after it cautions over year ahead

By: Jessica Morris

Add as a preferred source on Google

The figures

Next said that total sales for the year to the end of January rose seven per cent to £4bn, up from £3.7bn a year earlier. Pre-tax profit jumped 12.5 per cent to £782.2m, up from £695.2m a year earlier.

This was at the upper end of expectations set in December which forecast full-year pre-tax profit between £765m and £785m.

While the high street retailer added 20 new stores, it also closed 22, leaving it with a total of 539 stores in January 2015.

Shares in the company fell as much as seven per cent to 71 pence per share in early morning trade today.

Why it's interesting

Investors will be breathing a sigh of relief today, as the retailer had been forced to downgrade its profit forecast last year for the first time since 1998, saying full-year profits would be lower after unseasonably warm weather.

This was an unusual move for the high street giant, which normally gives out cautious guidance, preferring to surprise on the upside (a tactic some of its rivals could probably afford to deploy more often). 

More generally, Next's performance is a good indication of the general health of the high street. It tends to outperform the pack, but still acts as a bellwether for middle England and it suggests consumer sentiment is pretty good. 

Next also gave an update on its expansion into China.

"The only significant new territory launched last year was China. Sales started slowly but are now exceeding our expectations and we believe that China will shortly be one of our top-10 trading territories," it said.

What Next said

The economy is growing, wages are finally rising, and unemployment is falling. But Next's chief executive Simon Wolfson remains cautious.

"The economic outlook for the UK consumer looks benign. Low price inflation, an end to real wage decline, healthy credit markets and strong employment all paint a more positive picture than in recent years," he said.

"Although the consumer economy looks benign, we remain very cautious in our sales budgets. While we are happy with most of our current product ranges, we recognise that some collections are not as strong as they were at this point last year."

"In addition, during the spring and summer seasons, we face very tough comparative numbers from last year, when sales were assisted by unusually warm weather. There is a potential upside in the second half as the comparative performance last year weakens, particularly in the third quarter."

In short 

Last year may well have been a blip, and it looks like things are back on track. But the real challenge will be in the medium term, as the absence of Next's long-standing product director Christos Angelides – who left last autumn for Abercrombie & Fitch – could well be felt. 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics

Categories

  • Markets

Related Topics

  • Next Plc

Trending Articles

  • Harry Styles at Wembley Stadium review: running through the grief

  • Nottingham Forest owner Marinakis announces £210m stadium plans

  • I’ve taken the best train trips in the world. Here are my 5 favourites

  • Natwest boss becomes latest City figure caught in AI social media scam

  • Nothing fails to file accounts months after dissolution threat

More from City PM

  • WH Smith shares crater after outlook slashed on Iran war travel chaos

    Retail
    Going forward, the only remaining WH Smith shops will be in airports, train stations and motorway service stations – alongside some remaining stores in hospitals.
  • Currys launches £50m buyback as it shrugs off market slowdown

    Retail
    Currys storefront with prominent logo and modern exterior design, reflecting its role as a leading electronics retailer
  • Matalan kicks off turnaround under new boss as retailer slashes jobs

    Retail
    Henrik Nordvall addressing a conference, wearing a suit, with a presentation screen in the background, engaging audience.
  • ‘Fantasy land’: AO World boss blasts Labour over employment costs

    Retail
    AO World is headquartered in Bolton.
  • Halfords shares rev up as garage growth drives return to profit

    Retail
    Halfords store exterior showcasing automotive and cycling products, highlighting retail branding and customer access points
  • H&M misses sales target as cost-cutting leaves retailer understocked

    Retail
    Without the article title or content provided, its challenging to create a specific SEO-friendly alt text for the image. P...
  • Blow to AIM as pawnbroker Ramsdens snapped up by US giant for £206m

    Retail
    Cash-strapped Brits flogging their valuables for money has helped profit at pawnbroker Ramsdens grow by eight per cent. 
  • ‘Ultrasound cakes’ help fuel sales surge at London-listed Cake Box

    Business
    Ultrasound cake from Cake Box bakery, contributing to record sales growth in UK market, displayed on a countertop

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy